Clive Lawrence: How to get Free Publicity
UCA Rochester 3rd June 6-8pm
The Xchange at UCA was packed on 3rd June as Clive Lawrence explained:
Why PR works
How to seize the benefits for your business
Where to look for stories
Who holds the key to free publicity
What to say to them
When to strike
Everyone will go away with at least one concrete way of raising their media profile!
Clive worked as a BBC reporter, news editor and trainer on radio and TV having entered journalism on local and national newspapers. He was a producer on Radio 4's 'Today' programme, covered Northern Ireland at the height of the troubles, and ran BBC Radio Kent.
Since leaving the BBC he has travelled the world helping people in a variety of businesses raise their broadcast interview performance and now runs a leading regional PR company from Medway. He believes that most small and medium sized businesses know the benefits of PR, but think that it's only for national companies. His mission is to show SMEs the value of using the techniques themselves to generate turnover. As he says: "Profit starts with PR".
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